Blog
Small Business Seminar – 3/2/10
The Marketing Transformation: A Road Map to ROI
Tuesday, March 2, 2010 from 9:00AM to 11:00AM
Presented by Allen Jezouit, VP @ Berkshire Direct and Jeff Stripp, Director of Sales & Marketing @ Treeage Software
Hosted by The Orchards, 222 Adams Road, Williamstown, MA 01267
Sponsored by The Williamstown Chamber of Commerce
The worlds of B2B and B2C marketing are [...]
Simpler Emails Better
I’ve stumbled across several articles recently by industry experts all circling around the same topic … simpler emails are better.
Google shut out by Facebook’s iron information curtain
With social media postings skyrocketing, a tool to search that content seemed like a natural fit for Google. Privacy restrictions at Facebook, however, are only giving the tool access to Facebook member’s public profile pages, which greatly limits the content that can be searched, reducing the effectiveness of Google’s Social Search tool.
Marketing Gets A Makeover Thanks To New Facebook Service
Interesting service offered here … buying targeted fans on Facebook.
Signs the economy is on the rebound
Yesterday there were a couple of strong signs that the economy is on the rebound. One consistent theme from many analysts has been a concern about the slow growth in consumer spending and the impact of 10% unemployment. American Express reported fourth quarter numbers yesterday, and they were promising. Profits more than doubled, driven by [...]
Email marketing should protect offline reputations
Email marketers risk damaging the established, offline reputation of a company through badly managed campaigns, an expert has said.
Email marketers advised to devote time to their craft
Email marketers should invest time in developing new performance strategies, an expert has said.
Berkshire Eagle, North Adams Transcript parent files for bankruptcy
The 13th bankruptcy filing by a US newspaper publisher in the last 13 months involves the parent company of our local papers including the Berkshire Eagle, North Adams Transcript, Bennington Banner, and Advocate Weekly. Print advertising is off $20 billion since 2005 industry-wide – a slump of more than 40 percent. Are you still advertising in the newspaper? Are you getting results from it?
Email Marketing: The ROI King
Want measurable results? Email is still king!
Going Back to Direct Mail
Post refers to article in WSJ where company saw big drop in sales after switching from direct mail to email.
Why Email Deserves to Be Part of Your Marketing Strategy
Now is as good a time as any to reevaluate how email fits into your interactive and overall marketing plan
Morale Matters
If rough times and fears of job instability have your team bummed out, you’d better fix it or 2010 will be more of the same. Four simple tips on how to remotivate your staff.
Twitter Tips: 5 Proven Ways to Get Retweeted
Every article I’m reading is saying that Twitter and other social media platforms are going to become even more important when it comes to search engine marketing. Getting your Tweets reTweeted is only going to help.
Aflac dumps agency for integrated approach
Aflac has dumped Kaplan Thaler after a more than decade long partnership that brought us the famous duck with Gilbert Godfrey’s voice. The reason? Aflac was allegedly looking for more experience in running integrated campaigns that included digital marketing platforms like social media.
Online Marketing Trends For 2010
Insights for small business owners on this year’s top trends in online marketing.
4 Steps toward a Successful Real Estate Marketing Strategy
Author recommends using January – historically a slow month in the real estate biz – to establish your marketing strategy for 2010.
HTML Email Marketing: Four Ways to Maximize Effectiveness
Emphasis on usability makes TREMENDOUS SENSE to me! I totally agree with his suggestion to set all possible table attributes manually – don’t leave anything up to individual browser defaults.
Enterprises Tweet Their Way to Marketing Gold, Grief
From CES 2010 in Las Vegas – Twitter: the good and the bad
Online direct marketing ‘requires commitment’
Digital advertising is not a “one and done” world … you need to keep at it every day.
Constant Contact Launches Awards Program to Recognize Email Marketing Franchise Excellence
Leader in email marketing to recognize outstanding achievements in email marketing by franchisors and franchisees.
The biggest consumer scams of 2009
Posted on consumerreports.org on January 6, 2010
“The Better Business Bureau today came out with its list of last year’s top scams and, not surprising, offers preying on Americans’ vulnerability in tough economic times accounted for many of the ripoffs.”
“While some come-ons were perennial problems, according to the BBB, others were particularly timely such as offers [...]
14 Things To Help Inspire Your Digital Marketing in 2010
“In the end, I’m sharing many of these to simply expand your thinking and force you to look at things a bit differently. You’ll also probably come across a few resources that might just make your job simpler in 2010.”
Marketers can mine your Facebook info
Facebook has just the free feature you’re looking for, thanks to its recent privacy changes.
Email marketing faced with higher expectations
Clients are expecting better things from email marketing in 2010, an expert has said.
How well does your marketing work?
“You shouldn’t be spending any dollars on marketing if you can’t measure the results.”
Pepsi abandons Super Bowl in favor of CRM
Posted on dmnews.com by Frank Washkuch on January 4, 2010
CRM for 2010 and Beyond …
Fairly obvious perspective on what’s important in CRM right now from customerthink.com … but sometimes we overlook the obvious. Don’t over-think. Very simple philosophy … the more you know about your customers “… the more you cater to their every unique need.”
5 Top Email Marketing Tactics for 2010
Interesting story on Online Marketing Blog by Michelle Bowes.
2009 online holiday shopping season ends successfully
Interesting article from Examiner.com … online holiday shopping was up 5% in 2009 vs 2008.
Facebook looking to beef up e-commerce team
Posted on CNN.com by Caroline McCarthy on 12/29/2009
(CNET) — Facebook is turning up the heat on becoming a big player in the online payments world, according to a couple of job postings for a new “Facebook Payment Operations” team that recently appeared on its site.
Read the entire story here.
FTC Publishes Final Guides Governing Endorsements, Testimonials
Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements
