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Berkshire Direct was founded as a direct mail company. We pioneered co-operative direct mail (”card decks”) in the gardening/DIY space. Our Gardeners’ Marketplace enjoyed a 36+ year run!
Do you have an advertising project that would benefit from a direct mail approach? We can help you with list selection, list management, creative, postage management, etc. We’re a one-stop shop for all things direct mail.
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At Berkshire Direct, we’ve developed a strong skill set in selling ads for programs, websites, you name it – we sell it.
One model we’ve used successfully with college sports teams is this – we design the program/media guide and sell the ad space in it. The college gets their program for free PLUS a check from us. We keep a percentage of the proceeds from the ad sales to pay the printing costs and to cover our cost of sales. The overworked college athletic department gets an amazing printed piece to distribute at home games, to show recruits and alums, etc. without investing a ton of their time to produce it. It is a win-win situation for sure.
