FOR IMMEDIATE RELEASE
Media Contact: Allen Jezouit
(413) 265-8266
allen@berkshiredirect.com

Local marketing agency Berkshire Direct Acquired, Plans for Expansion Thursday, April 1, 2010

Williamstown, MA (April 5, 2010) – Local marketing agency Berkshire Direct Acquired, Plans for Expansion Thursday, April 1, 2010.

“We are excited about the potential we see for growing Berkshire Direct into a full service interactive marketing agency,” said Allen Jezouit, one of the new partners. “We plan on expanding our marketing services to better serve our existing clients and to help local/regional businesses, organizations and non-profits with their marketing initiatives. We plan on building on to Berkshire Direct’s established direct mail and print advertising business by offering a broad range of new services, including web site design/development, web marketing, mail-fulfillment, email marketing, search engine optimization (SEO), social media services, video production, television commercials, and a full service sales and marketing consultancy. Our new team has 20+ years experience in marketing, sales, print, web development and design allowing us to better respond to local and regional business needs. As we like to say, we deliver big company marketing capabilities on a small company budget.”

Matt Storey, Berkshire Direct President, said “My family and I are happy that Allen and our talented staff will be able to take the business to the next level for our clients.  We know that Berkshire Direct will continue to serve them with lots of creative energy and provide new opportunities to help their businesses grow and prosper. We will continue to collaborate with the new team at Berkshire Direct on future projects and wish them all the best in this venture.”

Berkshire Direct, Inc. was founded in 2001 by Martha and John Storey, of Williamstown, after having sold their publishing company – Storey Communications, Inc. to Workman Publishing (NY).   Storey Publishing continues in North Adams, MA, as one of the country’s leading independent publishers of “back to basics” books.  Their son Matt joined the company in 2003 as President, and ran the day-to-day operations since then, also serving as the key account manager.  Berkshire Direct began as a direct mail company, with the Gardener’s Marketplace enjoying a 36+ year run, but expanded quickly to include advertising sales, design and marketing for local businesses large and small.  Local clients include Northern Berkshire Healthcare, MountainOne Financial, Williams College, Williamstown Chamber of Commerce, Williamstown Youth Center, Ioka Valley Farm, Williamstown Physical Therapy, Boston Investor Communications Agency (BICG), and New England Landscape & Aquatics.  BDI’s client list also includes Camp Dudley YMCA (Westport, NY), the longest-running summer camp in the country; National Patient Safety Foundation (Boston, MA), a national resource for individuals and organizations committed to improving the safety of patients; and Bucknell University (PA) Athletics.

Allen Jezouit was recruited by the Storeys to join the team at Berkshire Direct in the Fall of 2009 as the Vice President of Business Development after serving as Marketing Director of Redstone Properties, Inc. for four years, and 18+ years in sales, sales management, marketing, and operations with Praxair, Inc.  He has managed the day-to-day operations and growth initiatives at Berkshire Direct since that time.

ABOUT BERKSHIRE DIRECT
Berkshire Direct is a full-service marketing agency located in Williamstown, MA. We deliver big company marketing capabilities on a small company budget. Call (413) 458-1721 or visit www.berkshiredirect.com for more information.