Posted on ThomsonLocal.com on January 18, 2010

Writing for Media Post, Mike May, head of insights at marketing firm Real Magnet, said that marketers often have many non-email responsibilities that competed for their time.

However, he added that such concerns are irrelevant when it comes to achieving a good return on investment.

“Your email performance and metrics … don’t care. If email is ten per cent of your job or 110 per cent, you still have to answer the same question every time you take a look at your tracking reports: ‘What does this need?’” said Mr May.

Read the entire post here.