Lessons Learned in E-mail Can Make Social Media More Effective

Posted on chiefmarketer.com by John Rizzi on January 19, 2010

With so many people using Facebook and Twitter, it’s easy to forget that social media as a marketing channel is still very much in its infancy. Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards and best practices the industry could begin to rely on. Which begs the question: are there lessons learned in e-mail marketing that we can apply to social media? Let’s explore a few that apply.

1. Provide your customers with relevant content
2. Create many opportunities to share
3. Know who your best customers are and treat them special
4. Be prepared to justify your investment
5. Take chances and learn from your mistakes

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