The Marketing Transformation: A Road Map to ROI
Tuesday, March 2, 2010 from 9:00AM to 11:00AM
Presented by Allen Jezouit, VP @ Berkshire Direct and Jeff Stripp, Director of Sales & Marketing @ Treeage Software
Hosted by The Orchards, 222 Adams Road, Williamstown, MA 01267
Sponsored by The Williamstown Chamber of Commerce

The worlds of B2B and B2C marketing are in a tremendous state of flux as marketers seek to take advantage of the explosion in new media while coping with the rapid demise of traditional media. Generally speaking, at this point in the cycle, the winners (e.g. Facebook) and losers (e.g. newspapers) are becoming clear. However, generalities aren’t good enough for you to make allocation decisions for your precious advertising budget. After all, what if newspaper still works for you? Our seminar will discuss the steps you can take to measure the results of your current marketing investments while highlighting the new media opportunities you can’t afford to ignore. Attend this seminar, and you will learn to make future marketing investment decisions with more confidence and to shift your spend into your most effective channels. Bottom line? Your sales will rise.

The Orchards offers wireless service in their meeting room, so please bring your laptop so you can follow along. Questions/audience interaction is encouraged. Specific topics include:

1. Social Networking – setting up a Fan page on Facebook, creating a profile on LinkedIn, and then actually taking advantage of these things.
2. Email Marketing – setting up a ConstantContact or VerticalResponse account, mailing customers, etc.
3. Integrated Marketing – setting up campaigns that integrate print, TV, radio, web, email, etc. and MEASURE THE RESULTS.

There is no fee for Chamber Members and a $25 fee for non-members. This will be one of several seminars the Chamber will be offering this year.