Marketing is an investment in your business. Investment decisions are best made with data. Even if “prior performance is no guarantee of future results”, looking at data from your past campaigns is going to help tell you where to invest in the future. Let’s face it … if the newspaper isn’t making the phone ring or the shop door open any more, why would you continue to run newspaper ads? Yet, one of the most common mistakes we see people making is running ads without the ability to track where their calls or store visits or web traffic is coming from.

Berkshire Direct knows all about integrated marketing campaigns … where the science of marketing meets the artistry of advertising. Designing the campaign is as important as designing the ads. We work with lots of businesses on their advertising, so we know what works and what doesn’t. If you don’t have a database of campaign results to start from, let our experience guide you into your first integrated campaign.