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Archive for constant contact

Mar
07

Great stuff from ConstantContact.com

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The good folks over at www.ConstantContact.com just sent out a really solid piece of email marketing on their own … it was great to look at, it was loaded with links, and it also contained really outstanding content. It is exactly the type of e-mail marketing that I aspire to do for my business and for my clients’ businesses. Truly first-rate stuff.

The email was about coming up with content ideas, something that anyone who is asked to put out a regular newsletter knows can be a tough task. The occasional writer’s block is inevitable, no matter how talented you are.

Takeaways
Six questions you can ask yourself to generate content ideas:

  • What are the top five questions that customers or members ask you?
  • Who are some interesting customers, members, volunteers or employees? What makes them interesting?
  • What problems are your customers facing? What will you be doing to help them solve those problems?
  • What information do you have that would help your customers and members see you as an expert?
  • Have you been to any trade shows or conferences lately? What were the big news or trends?
  • Have any customers said nice things about you lately? (Get their permission to use their praise first!)

    • Great Resources
    ConstantContact.com has some great resources you can use:

  • Their monthly Newsletter Makeover webinar
  • Articles from their Hints & Tips archive on compelling copywriting
  • Their customer examples page to see what other people in your industry say in their communications
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    Categories : Blog
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    Jan
    08

    Constant Contact Launches Awards Program to Recognize Email Marketing Franchise Excellence

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    Call for submissions now open

    Leader in email marketing to recognize outstanding achievements in email marketing by franchisors and franchisees

    WALTHAM, Mass.–(BUSINESS WIRE)–Constant Contact®, Inc. (Nasdaq: CTCT), a leading provider of email marketing, event marketing and online survey tools for small organizations, today announced its first ever Franchise Excellence in Email Awards. This award will recognize outstanding achievements in email marketing by franchisors and franchisees in three categories as judged by Constant Contact’s Franchise team and guest judge Joel Libava, The Franchise King® and president of Franchise Selection Specialists Inc. The award recipients will be announced at the 50th Annual IFA Convention held February 5-8, 2010 in San Antonio, Texas. The deadline for applications is January 29, 2010.

    Read the entire release here.

    Categories : Blog
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