Archive for direct mail
Going Back to Direct Mail
Posted by: | CommentsPosted on PrintCEO.com by Adam Dewitz on January 13, 2010
Respondents to a recent BtoB Marketing Priorities and Plans Survey said they planned on reducing direct mail (40%) and print (63%) spending while increasing spending online in 2010. For many this is driven by cost cutting efforts as a result of the current economic downturn.
The Wall Street Journal takes a look at small businesses going back to direct mail after switching to email marketing.
According to the WSJ report Per Annum Inc saw sales decline 25% after it suspended a $20,000 annual direct mail to use cheaper email marketing. The company later sent a direct mail postcard and sales picked up.
Read the entire story here.
Direct Mail
Posted by: | CommentsBerkshire Direct was founded as a direct mail company. We pioneered co-operative direct mail (”card decks”) in the gardening/DIY space. Our Gardeners’ Marketplace enjoyed a 36+ year run!
Do you have an advertising project that would benefit from a direct mail approach? We can help you with list selection, list management, creative, postage management, etc. We’re a one-stop shop for all things direct mail.
