Archive for email
Great stuff from ConstantContact.com
Posted by: | CommentsThe good folks over at www.ConstantContact.com just sent out a really solid piece of email marketing on their own … it was great to look at, it was loaded with links, and it also contained really outstanding content. It is exactly the type of e-mail marketing that I aspire to do for my business and for my clients’ businesses. Truly first-rate stuff.
The email was about coming up with content ideas, something that anyone who is asked to put out a regular newsletter knows can be a tough task. The occasional writer’s block is inevitable, no matter how talented you are.
Takeaways
Six questions you can ask yourself to generate content ideas:
Great Resources
ConstantContact.com has some great resources you can use:
Simpler Emails Better
Posted by: | CommentsBy Allen Jezouit, VP Business Development
I’ve stumbled across several articles recently by industry experts all circling around the same topic … simpler emails are better.
While it is tempting to design amazing emails loaded with graphics and all kinds of bells and whistles, abundant evidence appears to suggest that your efforts would be best utilized elsewhere.
- First and foremost, emails need to make it to the inbox. Deliver-ability is your number one concern. Large graphics files or attachments can stop your beautiful creation short of the inbox.
- Next, you want your emails to be opened. Writing a catchy subject line is important – but there is a balance. Too catchy, and even your loyal customers/readers will think you are spamming them. Consumers are becoming sensitive to subject lines loaded with “FREE” or “LIMITED TIME OFFER” or similar phrases.
- How does the email look without images? It should still get the message across.
- Do you have a call to action with a link or links? If not, why send the email?
- Don’t forget the opt-out/unsubscribe links!
