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Mar
07

Great stuff from ConstantContact.com

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The good folks over at www.ConstantContact.com just sent out a really solid piece of email marketing on their own … it was great to look at, it was loaded with links, and it also contained really outstanding content. It is exactly the type of e-mail marketing that I aspire to do for my business and for my clients’ businesses. Truly first-rate stuff.

The email was about coming up with content ideas, something that anyone who is asked to put out a regular newsletter knows can be a tough task. The occasional writer’s block is inevitable, no matter how talented you are.

Takeaways
Six questions you can ask yourself to generate content ideas:

  • What are the top five questions that customers or members ask you?
  • Who are some interesting customers, members, volunteers or employees? What makes them interesting?
  • What problems are your customers facing? What will you be doing to help them solve those problems?
  • What information do you have that would help your customers and members see you as an expert?
  • Have you been to any trade shows or conferences lately? What were the big news or trends?
  • Have any customers said nice things about you lately? (Get their permission to use their praise first!)

    • Great Resources
    ConstantContact.com has some great resources you can use:

  • Their monthly Newsletter Makeover webinar
  • Articles from their Hints & Tips archive on compelling copywriting
  • Their customer examples page to see what other people in your industry say in their communications
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