Archive for youtube
Posted on PracticalECommerce.com by Armando Roggio on January 18, 2010
Some 70 percent of shoppers trust consumer opinions posted online. Facebook has more than 350 million users. By some estimates, Twitter will have 26 million users by the end of this year. And YouTube is the third most popular website on the Internet, bar none.
Social media cannot be ignored. It is just too pervasive, too ubiquitous. But from an ecommerce marketing standpoint, social media is often too little understood. The need for a clear explanation about what social media is and how to include it in your marketing was made clear to me last week, when Practical Ecommerce and HubSpot hosted a social media webinar. The event attracted dozens of questions before the broadcast and hundreds of questions during the presentation.
As I prepared for last week’s webinar, I read a new book, The Social Media Marketing Book, from Dan Zarrella, who is a marketing product owner at HubSpot, a Cambridge, Mass.-based provider of in-bound marketing applications and advice. The book provided a concise yet complete overview of the social media landscape and discussed specific marketing tactics for many popular social media sites, earning the text four out of a possible five stars in this, “The PEC Review”.
Read the entire post here.
Pretty cool viral campaign called the “Fiesta Movement” by Ford – interesting reading.
How Ford Got Social Marketing Right
From Harvard Business Review
Posted on BusinessWeek.com
By Grant McCracken
January 8, 2010
The automaker successfully re-entered the subcompact car market via the Fiesta Movement and YouTube, Flickr, Facebook, and Twitter
Ford recently wrapped the first chapter of its Fiesta Movement, leaving us distinctly wiser about marketing in the digital space.
Ford gave 100 consumers a car for six months and asked them to complete a different mission every month. And away they went. At the direction of Ford and their own imagination, “agents” used their Fiestas to deliver Meals On Wheels. They used them to take Harry And David treats to the National Guard. They went looking for adventure, some to wrestle alligators, others actually to elope. All of these stories were then lovingly documented on YouTube, Flickr, Facebook, and Twitter. [more ...]
